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Social Media

This part of the toolkit will provide advice on using social media. Social media is one of the best free ways to have an online presence, it's just worth noting which 'channels' are best suited for your kind of content and audience.

What is social media?

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Most social media channels can be accessed through a web browser and a mobile app - which makes them convenient to check and update while out and about.

The blog 'A Beginner's Guide to Social Media' is a great place to get started.

All social media channels are free to use and other existing profiles can be viewed without having an account, so it's worth having a look at what other people/organisations do.

Which channel is best?

Ideally, a few different channels working in sync together is the best social media solution. Carry on reading to discover what each channel can do best.

How can I reach more people?

You don't have to spend a lot on social media to propel your posts to more people than you thought.

Sprout Social's guide on Social Media Advertising is an excellent place to start - it will give you an initial understanding of the potential available.

The easiest way to spend money on effective social media advertising is on Facebook. Posts can be boosted within minutes and can reach thousands just by spending no more than £10! You can specify your target audiences interests, location and age so that your money is going to the right place. Information on how to boost Facebook posts can be found on the Facebook Help Centre.

Remember social media is called 'social' for a reason, it's a conversation. Interact with your followers, initiate conversations, reply to posts you see and word will spread.

Unless otherwise stated, information used on this page is from Lifewire.